Dott was the brand created for the 'marketplace' that results from a joint venture between Sonae and CTT. A project that constitutes a strong bet in the development of electronic commerce, focusing on small and medium companies and Portuguese brands. Naming, graphic line and product development were thought to clearly highlight a value proposition based on the confidence, rigor and effectiveness that people can expect from their operation, but also in the contrasting sense of surprise, joy and fun inherent to the service experience. The identity, in turn, was to seek inspiration and form the intersection of elements of the two mother brands, has in its genesis the objective of highlighting its main concept of communication - the point.
